Please note this is early documentation, so the explanations, instructions, or formatting might not be fully refined. If you encounter any difficulties, feel free to contact me for guidance.
This documentation guides you on how to perform RFM analysis for customer segmentation in Power BI. This analysis segments customers based on their purchasing behavior by assigning scores for the recency of their last purchase, the frequency of their purchases, and their total spending.
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Should you have any inquiries, specific requests, or feedback, please feel free to contact me through LinkedIn or email.
The .pbix files for free-access content are on my GitHub repository.
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